Populism as a Communication Strategy: A Case Study of the Freedom and Direct Democracy Party and Tomio Okamura

ABSTRACT:Democratic systems face several challenges, many of which are based on current societal sentiments. Western societies may enjoy life in prosperity but many of their citizens are dissatisfied as they live in fear of the future. While the established political parties are unable to respond effectively, populist parties work effectively with fear. Thus, populism has been on the rise. Although populism appears in the communication of parties at both ends of the left-right axis, in most cases it is associated with the extreme right. A key element in the success of populist parties is their communication strategy while social media have become an ideal platform for populist political communication. The single-country case study focuses on Czech politics, in which this area was occupied by the Freedom and Direct Democracy Party, led by Tomio Okamura. The study analyses the political communication of the party and of Okamura, especially its content and form. KEY WORDS:Czech politics, Facebook, Freedom and Direct Democracy Party, populist political communication, Tomio Okamura 07. CHARVAT et al. – CT 2-2022Download The post Populism as a Communication Strategy: A Case Study of the Freedom and Direct Democracy Party and Tomio Okamura appeared first on Communication Today.

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Sarawak Elections and Midterm Transition Government 2020: Understanding the Public’s Perception of the Mediatization and Populism Approach through the Media Content of Newspapers

ABSTRACT:This study aims to understand the public’s perception by looking into media news content analysis and surveying of public perception of seven of Sarawak’s newspapers namely Borneo Post, New Sarawak Tribune, Utusan Sarawak, Utusan Borneo, Suara Sa

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The Position of the Brand and Its Marketing Communication in the Crisis Period

ABSTRACT:In recent years, the world has gone through, and continues to go through, periods that no one anticipated, and on the contrary, society excluded as even possible. In 2019, COVID-19 and its global pandemic appeared. In 2022, the war in Ukraine beg

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Application of Virtual and Augmented Reality in the Context of the Development of Art Marketing Communication in the Space of Selected Cultural Institutions

Abstract As new technological tools, virtual and augmented reality caused a revolution in culture and art during the critical situation caused by the Covid-19 pandemic. It allowed the viewers to become the co-creators of art, which then changes under thei

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The Connection between Problematic Internet Use, Social Media Use and Academic Procrastination: Case Studies

ABSTRACT:The study aims to qualitatively examine the connection between problematic Internet use and academic procrastination and examine the effect of social media on academic procrastination among adolescents. The study is carried out based on an analys

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A Miracle of Nowadays Affecting Consumers’ Behaviour: The Outstanding Influence of Social Media

ABSTRACT:The submitted study points to social media and their outstanding position in marketing communication aiming at their impact on consumers’ behaviour. Attention was paid to how individual generations are affected by social media contributions and w

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