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Communication Today

Communication Today is a scientific journal from the mass media and marketing communication field. The journal contains professional scientific reflections on the media, media competencies; it also offers academic discourses on the limits of reality, media thinking, new media, marketing and media relations, new trends in marketing including their types and specifics, psychology and sociology of marketing communication, as well as new knowledge about the structure of media contents, marketing strategies and communication sciences.

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Attitudes of Young People towards COVID-19 Risk Reduction Measures. An Analysis of the Impact of Different Health Campaign Strategies

ABSTRACT:Health campaigns have been commonly used to improve the attitudes and healthy behaviours of the population. With the COVID-19 pandemic, they have become an essential tool to increase compliance with health measures, mainly amongst the young popul

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Sarawak Elections and Midterm Transition Government 2020: Understanding the Public’s Perception of the Mediatization and Populism Approach through the Media Content of Newspapers

ABSTRACT:This study aims to understand the public’s perception by looking into media news content analysis and surveying of public perception of seven of Sarawak’s newspapers namely Borneo Post, New Sarawak Tribune, Utusan Sarawak, Utusan Borneo, Suara Sa

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Anti-American Political Cartoons as Propaganda Published in Rudé Právo in 1951

ABSTRACT:Political cartoons have the power to entertain, inform and persuade. Their humour makes sometimes abstract or complicated topics more acceptable to readers. This study uses a methodology based on work by Medhurst and DeSousa and Ray Morris, to ex

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The Connection between Problematic Internet Use, Social Media Use and Academic Procrastination: Case Studies

ABSTRACT:The study aims to qualitatively examine the connection between problematic Internet use and academic procrastination and examine the effect of social media on academic procrastination among adolescents. The study is carried out based on an analys

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A Miracle of Nowadays Affecting Consumers’ Behaviour: The Outstanding Influence of Social Media

ABSTRACT:The submitted study points to social media and their outstanding position in marketing communication aiming at their impact on consumers’ behaviour. Attention was paid to how individual generations are affected by social media contributions and w

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The Position of the Brand and Its Marketing Communication in the Crisis Period

ABSTRACT:In recent years, the world has gone through, and continues to go through, periods that no one anticipated, and on the contrary, society excluded as even possible. In 2019, COVID-19 and its global pandemic appeared. In 2022, the war in Ukraine beg

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Populism as a Communication Strategy: A Case Study of the Freedom and Direct Democracy Party and Tomio Okamura

ABSTRACT:Democratic systems face several challenges, many of which are based on current societal sentiments. Western societies may enjoy life in prosperity but many of their citizens are dissatisfied as they live in fear of the future. While the establish

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Infodemic in the First and Second Wave of the Pandemic: Comparative Media Content Analysis of Croatian Portals

ABSTRACT:In addition to the COVID-19 pandemic since 2020, there has been a pandemic of information, disinformation and fake news connected with it, referred to by the World Health Organisation as an “infodemic”. Taking into consideration that timely, accu

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Analysis of Political Speeches during the SARS-CoV-2 Pandemic in a Comparative Perspective of Male- and Female-Led Governments

ABSTRACT:The pandemic of the new type of coronavirus SARS-CoV-2 is still a global problem. Among other things, the pandemic also significantly affected the political preferences of the parties and therefore significantly affected the political statements

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Trends in Radio News Coverage of Private Broadcasters in the Conditions of the Slovak Republic

ABSTRACT:This study takes a broader look at the news broadcasts of private broadcasters in the Slovak environment. News is an attractive part of any radio station, which, depending on its territorial coverage and focus, adapts the content of information i

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