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Communication Today

Communication Today is a scientific journal from the mass media and marketing communication field. The journal contains professional scientific reflections on the media, media competencies; it also offers academic discourses on the limits of reality, media thinking, new media, marketing and media relations, new trends in marketing including their types and specifics, psychology and sociology of marketing communication, as well as new knowledge about the structure of media contents, marketing strategies and communication sciences.

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SIGNIFICANT COMMUNICATION FACTORS FOR SUSTAINABLE PRODUCTS WITH A FOCUS ON CZECH CONSUMERS

ABSTRACT:The aim of the study is to identify the importance of partial communication factors of sustainable products for the Czech consumer. First, the data from an online survey is interpreted in the form of descriptive statistics to establish a comprehe

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CODES OF ETHICS AS A MARKETING COMMUNICATION TOOL: THE IMPACT OF CODES OF ETHICS ON THE BEHAVIOUR AND APPEARANCE OF EMPLOYEES

ABSTRACT:Codes of ethics are crucial in communicating and building the values of organisations and their employees. This research study focuses on exploring various aspects of ethical behaviour and the impact of ethical constraints on employee performance

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THE IMPACT OF BRAND-VOICE INTEGRATION AND ARTIFICIAL INTELLIGENCE ON SOCIAL MEDIA MARKETING

ABSTRACT:Corporate identity plays an important role in the success and competitiveness of businesses in today’s dynamic business environment. It encompasses brand identity, organisational culture, values, and reputation, and is key in building relationshi

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EVOLUTION OF COMMERCIALS FEATURING PARA ATHLETES: FROM FRIEND NEXT DOOR TO EQUAL SPORTS STARS

ABSTRACT:This article analyses how Para athletes were presented in audiovisual commercials by companies that supported the Olympic or Paralympic Games. We focused on the framing of (dis)ability in commercials available on YouTube (2008-2021). The evolutio

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VIRTUAL VOICES FOR SUSTAINABLE VALUES: EXPLORING CONTENT THEMES AND ADVOCACY STRATEGIES IN THE SUSTAINABILITY PROMOTION OF VIRTUAL INFLUENCERS

ABSTRACT:As the concept of sustainability has gained significant attention in recent years as a critical response to escalating environmental challenges and societal shifts, the influence of virtual influencers in promoting sustainability has become a foc

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BEYOND DATA: STRATEGICALLY LEVERAGING CONSUMER METRICS AND MARKET SIGNALS OF BUSINESS PROSPERITY IN THE CONTEXT OF MARKETING COMMUNICATIONS

ABSTRACT:In the dynamic environment of global markets, understanding the complexity of the relationships between economic indicators and consumer behaviour, which can be deliberately influenced by targeted communication activities, is becoming a decisive

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HOW UNIVERSITIES COMMUNICATE WITH THE PUBLIC VIA SOCIAL MEDIA: A CONTENT ANALYSIS

ABSTRACT:In recent years, social media have developed the strong potential to effectively communicate and to create a value proposition about university educational services, research activities and their third role. The social media content should be des

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KYJEV OR KYJIV? USE OF UKRAINIAN CITY NAMES IN SLOVAK MEDIA AS AN EXPRESSION OF SOLIDARITY

ABSTRACT:At the time of our study, more than five hundred days had passed since the beginning of the Russian occupation of Ukraine. Given the sufficient time gap and the significant amount of media output, I can thus analyse a unique phenomenon that appea

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POTENTIALS AND CHALLENGES OF DIGIT(AL)ISATIONAND CONVERGENCE OF TELEVISION IN BOSNIA AND HERZEGOVINA

ABSTRACT:This study explores the impact of digit(al)isation and convergence on television in Bosnia and Herzegovina, considering the fact that the digital revolution, sparked by the proliferation of advanced digital technologies, has brought significant c

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BEYOND BORDERS: UNVEILING THE MEDIA REPRESENTATION OF ZUZANA ČAPUTOVÁ IN CZECH ONLINE NEWS

ABSTRACT:This study underscores the influential capacity of transborder media communication in transcending geographical and political barriers, profoundly influencing political inclinations, voter behaviour, and public sentiment in neighbouring countries

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