White label vs private label supplements – which option is better?

You are sure you want to sell or create your own products. While looking for a manufacturer, you will likely stumble upon white label and private label supplements. But which one to choose? Both are great options if investments in your own production line are out of the question. Although the terms are often used as synonyms, there are some differences between them. Let’s make it clear so you can make an informed decision before filling your warehouse with products.  In both cases, it is third-party manufacturing. Put differently, you sell the supplements under your brand, but someone else has made them for you.   White label supplements White label supplements have ready-made formulas filled into the packaging, and you put your label on it. It means you create your brand (logo, name, colours etc.) but don’t have control over the ingredients or packaging. Such products do not require expertise from you, as the manufacturer has the necessary know-how. On the other hand, they are generic, such as vitamins and minerals, and may be sold by various business owners. Therefore, branding is the only way to stand out. Private label supplements  Private label is about building the final product together with the manufacturer. You have more control over it as you can decide what you want – form (e. g. vegan/gelatine capsules), the packaging (e. g. pouches, tubes) and ingredients (e. g. a special flavour).  The supplements will be tailored to your needs, which makes it easier to differentiate yourself from competitors. If you have a solid market overview and know which products are currently popular, you can have them manufactured under your brand. You can find out more about its pros in our article about the 5 benefits of private label supplements. Should you choose white label or private label supplements? Both manufacturing types have their benefits. We know that deciding on which option to go with can be hard, so here is a short list of situations when one option might be better than the other. White label  It is better to choose white label supplements if you: are just starting are a small business and don’t need higher quantities of products don’t need products with custom formulations Private label  Private label supplements are a great option if you: know the supplement industry are experienced in selling supplements want a tailor-made product To answer the question from the headline of this article – no option is better than the other, and the choice depends on your needs. If you are looking for a reliable company to produce your supplements, our article about the 6 criteria that will help you choose the right manufacturer might be helpful.

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Supplement trends to watch for in 2023 if you are a private-label business

Past years marked by the global pandemic made health and well-being a top priority for consumers. Surveys, research, and our experience suggest three supplement trends that will rule 2023. This article is for you if you have a private-label supplement bus

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Lion’s mane mushroom and its potential for your supplement private label

Thanks to its numerous uses in the food, pharmaceutical, and cosmetics industries, there is a rising demand for the lion’s mane mushroom. As a supplement private label, you might be considering adding it to your portfolio. To help you decide if it’s the r

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Gaming supplements are on the rise – data, predictions, and opportunities for private labels

Attractive prize money, increasing revenues and growing audience – the eSports and gaming industry has massive potential. Private labels, too, can find their own opportunities in the market. We collected relevant data and wrote down the health needs of ga

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3 private label vitamins for skin health tips on how to succeed with your products

Sun-kissed skin and summer are inseparable. But so are the challenges to skin health that accompany this season. As a brand owner in the supplement industry, your mission this summer is to help your customers navigate these challenges, and we’re here to g

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Sterling features an amazingly powerful administration panel. The extensive array of options combined with a familiar WordPress user interface make this the most usable options panel you’ve ever experienced. It also comes completely white label, so your c

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