Thanks to its numerous uses in the food, pharmaceutical, and cosmetics industries, there is a rising demand for the lion’s mane mushroom. As a supplement private label, you might be considering adding it to your portfolio. To help you decide if it’s the right product for you, we’ve collected market predictions, insights on consumer behaviour, and reasons for selling it. This article is part of our two-part series on lion’s mane. Read part one if you’d like to learn more about its possible health benefits backed by research. Lion’s mane market The market for functional mushrooms is expanding. Its growth is driven by the medical industry that uses them as ingredients in dietary supplements. The rise in popularity is expected to continue, which may be attributed to the intensive research conducted over the years and the increased demand for natural health products. According to Allied Market Research, the functional mushroom market is projected to grow at a CAGR of 9% by 2030. Lion’s mane segment is expected to witness the fastest growth during the forecast period from 2021 to 2030, with a CAGR of 9.9%. From the regional perspective, Asia-Pacific dominated the functional mushroom market in 2020 and accounted for the maximum market share. That can be attributed to the tremendous popularity and substantial consumption of functional mushroom products in the region for centuries. Furthermore, China has been the largest producer and consumer of functional mushroom products. However, North America is expected to witness a significant CAGR. Why to sell lion’s mane mushroom There are several reasons for including lion’s mane supplements in your portfolio. The most significant two are: Mental health is a challenge for consumers As we mentioned, one of the possible health benefits of the mushroom is an improvement in symptoms of depression and anxiety. According to the report ‘Health at a Glance: Europe 2022’, data from several countries indicates that depression symptoms were lower in the first half of 2022 than in 2020 and 2021, but remained higher than before the pandemic. The uncertainty surrounding the pandemic continued to affect the mental health and well-being of many adults in EU countries in the first half of 2022, with new challenges such as the growing cost of living and Russia’s conflict against Ukraine added. More than one in every two adults (55%) could be regarded as at risk of depression in the spring of 2022 across EU countries. Since the emergence of COVID-19, dietary supplements targeting mood support, stress relief, or relaxation have witnessed rapid expansion. The growth has been the most significant in the United States, the world’s largest market for mental health supplements. The category growth reached 62% in 2022, a 27% CAGR from 2017. Global population is ageing Between 2015 and 2050, the proportion of the world’s population over the age of 60 will nearly double from 12% to 22%. Also, Euromonitor identified the elderly segment of dietary supplements as underserved and offering huge potential. The new generation of senior consumers wants a more active lifestyle and is prepared to spend money on improving their well-being by putting more of an emphasis on nutrition and self-care. As mentioned above, lion’s mane mushroom has the potential to improve cognitive health and protect against Alzheimer’s disease. As you can see, the mushroom has the potential for private labels. If you are looking for a reliable supplier of lion’s mane supplements, our team is open to your inquiries.
As we continually strive for healthier alternatives, lion’s mane is capturing the attention of the global wellness industry. Noted for its remarkable health benefits, this unique mushroom offers an enticing addition to any health-focused product line. In
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