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ABSTRACT:In recent years, the world has gone through, and continues to go through, periods that no one anticipated, and on the contrary, society excluded as even possible. In 2019, COVID-19 and its global pandemic appeared. In 2022, the war in Ukraine beg
ABSTRACT:The submitted study points to social media and their outstanding position in marketing communication aiming at their impact on consumers’ behaviour. Attention was paid to how individual generations are affected by social media contributions and w
The year 2016 was a successful year for AKCENTA CZ. Its net profit exceeded its expectations, mainly thanks to the successful acquisition of foreign markets which the company actively entered in the previous years.
prejsť na článokAccording to the latest surveys (Bizzabo, Forrester), we can see that the event marketing gains popularity even more. According to Forrester, 24% of annual budgets of marketing directors are spent on events at minimum. Moreover, Bizzabo provided a valuabl
prejsť na článokAktuální výsledky B2B monitoru vyšly ve speciálním vydání časopisu Marketing & Media. Téma věnující se komunikaci B2B firem v době pandemie a marketingovým trendům v této oblasti je součástí tištěného a digitálního vydání týdeníku Marketing & Medi
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