Abstract The media inherently reflect the cultural, political and social contexts of a nation through products (audiovisual programmes). Public opinion to some extent participates in the profiling of the programmes broadcast. The thematic concept of media products is marked by the current social current – the mainstream. The paper deals with the state of contemporary Slovak media in terms of value setting, specifically noting the pitfalls related to censorship, i.e. blocking uncomfortable opinions. It gives examples from media practice testifying to the violation of the typical principles of respecting the values of the pluralistic society in which we have been living for more than three decades. The main objective of the paper is to make the public image concerning media freedom (reflecting on problematic social causes) more accessible by presenting the stated facts, comparing them and placing them in a broader substantive context. Freedom of expression (thought) in the media should be maintained to a healthy degree even at the cost of expressing an opinion that contradicts the rhetoric of those in political power. Key words Balance. Censorship. Commercialization. Media Power. Politics. Download paper DOI: https://doi.org/10.34135/ejmap-24-01-05 Orban, K. (2024). Mass Media Culture in Slovakia (on the Example of Tracking the Value Message of Media Content Flowing to the Public). European Journal of Media, Art and Photography, 12(1), 96-103.
ABSTRACT:In recent years, social media have developed the strong potential to effectively communicate and to create a value proposition about university educational services, research activities and their third role. The social media content should be des
Abstract In each era, there are distinctive features that have influenced the possibilities of promoting intangible art products in the broader context of marketing. The possibilities, methods and forms of promotion have changed and evolved over the centu
prejsť na článokABSTRACT:This study underscores the influential capacity of transborder media communication in transcending geographical and political barriers, profoundly influencing political inclinations, voter behaviour, and public sentiment in neighbouring countries
ABSTRACT:Corporate identity plays an important role in the success and competitiveness of businesses in today’s dynamic business environment. It encompasses brand identity, organisational culture, values, and reputation, and is key in building relationshi
ABSTRACT:This study explores the impact of digit(al)isation and convergence on television in Bosnia and Herzegovina, considering the fact that the digital revolution, sparked by the proliferation of advanced digital technologies, has brought significant c