ABSTRACT:Health campaigns have been commonly used to improve the attitudes and healthy behaviours of the population. With the COVID-19 pandemic, they have become an essential tool to increase compliance with health measures, mainly amongst the young population, a group especially reluctant. The aim of the study is to analyse the effectiveness of different campaigns to improve the attitudes of young people toward compliance with health measures. For this purpose, an experimental study was carried out with 245 subjects using three health campaigns with different frames and emotions in the messages. The results show different degrees of efficacy according to the framing and emotions used. The role of self-efficacy as a moderating factor is also analysed. Implications for campaign design are derived and limitations and directions for future research are addressed. KEY WORDS:emotions, framing, health campaigns, self-efficacy, social marketing 03. CRESPO-TEJERO et al.– CT 2-2022Download The post Attitudes of Young People towards COVID-19 Risk Reduction Measures. An Analysis of the Impact of Different Health Campaign Strategies appeared first on Communication Today.
ABSTRACT:This study aims to understand the public’s perception by looking into media news content analysis and surveying of public perception of seven of Sarawak’s newspapers namely Borneo Post, New Sarawak Tribune, Utusan Sarawak, Utusan Borneo, Suara Sa
We are aware that the current situation caused by the COVID-19 pandemic is not easy. However, we would like to assure you that AKCENTA CZ currently provides all its services without any restrictions. Even in case of other restrictive measures imposed by g
prejsť na článokABSTRACT:In addition to the COVID-19 pandemic since 2020, there has been a pandemic of information, disinformation and fake news connected with it, referred to by the World Health Organisation as an “infodemic”. Taking into consideration that timely, accu
Given the current emergency, we are taking a number of measures to ensure that our services are fully ensured while protecting the health of our employees. For this reason, we change our business hours from Wednesday 25 March 2020 to 8:00 - 17:30 CET, Fri
prejsť na článokNu este nici o noutate faptul că pandemia a avut un impact puternic asupra importului de echipamente i dispozitive medicale, inclusiv din punct de vedere valutar. Toată această cerere masivă pentru echipamente medicale, precum măti, mănui, aparate de resp
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