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The world has changed, so we have too. We’ve reengineered the very core of our business to guarantee we keep pace with a consumer that moves faster than ever before.
- Zaradenie: Výroba a priemysel
The world has changed, so we have too. We’ve reengineered the very core of our business to guarantee we keep pace with a consumer that moves faster than ever before.
Kinesso, Matterkind and Reprise Come Together to Form New Unified Entity NEW YORK(BUSINESS WIRE)IPG Mediabrands, the media holding company within Interpublic Group (NYSE: IPG) announced today the launch of KINESSO, a tech-driven performance unit deliveri
Dedicated Business Unit Unveils World’s Most Expansive Retail Media Network Platform to Address Brand Needs for Advertising in Retail Media July 18, 2023, New York, NY: IPG Mediabrands, the media holding company within the Interpublic Group of Companies (
It marks an end to the insurance brands nearly three-decade relationship with Horizon Media IPG’s Mediabrands won Geico’s business following a competitive review that began last fall and concluded this week. The account is worth more than a billion dollar
Consumer-packaged goods and finance marketers could see flat ad spending in 2023, while entertainment, travel and betting will enjoy tailwinds, according to a Magna forecast Major advertising forecasting firms say global advertising growth in 2023 will be
Partnering with emissions data standard company Scope3, Mediabrands agencies will help clients measure, compensate and reduce emissions from the digital advertising supply chain. IPG Mediabrands has formed a new partnership aimed at measuring and reducing
Pre-eminent industry barometer transforms into an actionable tool for brands to evaluate responsibility of multiple media types across 150+ global partners NEW YORK (October 13, 2022)—IPG Mediabrands and its intelligence arm MAGNA, today unveiled the 4t
Innovation Keeps the Ad Marketing Moving KEY FINDINGS In the wake of a historically strong 2021, U.S. media owner’s advertising revenues grew by +11% to $151 billion in the first half of 2022, based on financial reports. Media channel performance varied
Daryl Lee to Lead McCann Worldgroup and Eileen Kiernan to Lead IPG Mediabrands Bill Kolb Moves to Chairman Role at McCann Worldgroup Interpublic Group (NYSE: IPG) announced today senior leadership changes that will see a number of outstanding, tenured exe
We See You social media push aims to attract talent from non-traditional and underrepresented backgrounds Mediabrands is launching a talent recruitment campaign for a new client: Mediabrands. The Interpublic Group of Cos. network is taking a consumer m
The president of Cannes Lions media jury says the sector has been making a greater social impact since the Ukraine war. As we start the countdown to the first in-person Cannes Lions festival for three years, we face a time like no other – with a global pa