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Ethical Hunting at Extended Ranges by Mark RipleyThe subject of hunting is always one that will cause much debate, but throw in the concept of shooting any living thing at long range, and it’s sure to cause a stir, even within a group of hunters. Much of
How leadership principles shaped Toyota by Matt DubberI’ll admit, I’m a bit of a Toyota fanboy. That may sound a little nerdy, and it probably is, but if you take some time to read up on the history of the company, you’ll likely find some inspiration - Pa
True or False? by Matt DubberOnce upon a time, we lived in a much simpler world where there weren’t many options to choose from in terms of optics, and everything looked pretty much the same. However, with the introduction of new niche shooting sports and
Our Family is about to get bigger Companies are not judged solely by the products & services they provide, but also by the attitudes, ethics, sportsmanship & professionalism of the users who enjoy them. The same way that certain car manufacturers
The ELEMENT OPTICS story by Matt DubberGuns. Boom-Sticks. Pew Pew Pipes? Call them what you want… Every young boy grows up with an unexplainable craving to just…well…blast stuff. For me, it started at age 3 when I chewed my sandwiches into the shape of a
A Recipe for Greatness by Matt DubberWith new optics companies popping up every day, it is difficult to know which brands to trust. It used to be a little easier to “rate” a riflescope; not too long ago, scopes made in China could automatically be thrown
Weigh up all your options, choose carefully by Matt DubberIf you purchase a rifle, you are more than likely going to need a scope - and while there are many fantastic makes and models available all over the world, it’s certainly not as straightforward as