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Not only that the advertising sector of Amazon is constantly growing in impressive pace, but the latest survey, performed by Third Door Media (controlling entity of Marketing Land, Search Engine Land and MarTech Today) revealed that even 80% of Amazon adv
LinkedIn, as one of the most popular tools to achieve your marketing objectives through different campaigns, has certain system of adjustment to Sponsored Content, which you might not be using in full. Therefore, LinkedIn is about the do certain tests and
The way to acquire prospects into your funnel has somewhat changed over the years, but the way to follow up has not. Here are five tactics to turn leads into buyers. 1. Mindset Many companies feel that Internet leads are a waste of time. Effective f
Google and Microsoft have come up with a browser solution for third-party cookies blocking and Facebook can’t just stay behind. Therefore, its users may look forward to this new option for ads as well. Facebook as one of the top ad sellers is prepared to
Facebook has been struggling with privacy issues over the last year and the latest survey informed that even half of users from the United States adjusted their privacy settings over such period. According to a survey, prepared by the Pew Research Center,
According to the latest surveys (Bizzabo, Forrester), we can see that the event marketing gains popularity even more. According to Forrester, 24% of annual budgets of marketing directors are spent on events at minimum. Moreover, Bizzabo provided a valuabl
Coffee for data? Yes, possible! New “Pay with Data” System! If you’re a person that feels ok about giving up some of your personal data in exchange for a coffee (and not paying anything), Japan coffee chain Shiru Cafe is the right for you. This coffee cha
PropellerAds has launched a completely new format for advertising – Push Notifications. This feature was limited before to a pure delivery channel, however in these days, Push Notifications have reached a higher level after the improvement, getting into t
Facebook informed on May 2 about the initiation of Instant Games rolling out to all of its users on Facebook Messenger (expected to reach 1.2 bln, not taking active users each month into regard). The social network launched Instant Games project in Novemb
Have you been working on advertisement through Facebook and wasn’t satisfied with the results so much? Are you looking for possible ways how to target the audience with Facebook? We have prepared some basic hints, which could make your ads on Facebook muc